Fifteen years of homes that define Noida's skyline
ACE Group was founded in Noida in 2010 by Ajay Choudhary, starting with the project ACE Platinum in Sector 150. In fifteen years the company has grown from a single affordable housing launch into a multi-crore real estate conglomerate. Its corporate headquarters, a building called Ace Studio, sits at Plot 01B, Sector 126, Noida — itself a structure the developer designed and built. Today the group has delivered approximately 15 million square feet of completed built-up space, served over 10,000 homebuyers, and maintains an active under-construction pipeline of roughly 21 million square feet including joint ventures across the Delhi NCR corridor.
From the outset ACE has approached real estate as a process of deliberate craft rather than volume production. Every stage from land acquisition through structural design to project handover is managed with in-house accountability. The group adopted Mivan aluminium shuttering technology on projects such as ACE Terra and ACE Han'ei to produce faster cycle times, more uniform concrete finishes, and stronger structural integrity. Architectural collaborations have raised the design bar further — ACE Parkway, for example, was conceived by Hafeez Contractor, with interiors associated with Gauri Khan, a pairing that was distinctly uncommon in the mid-premium NCR segment at the time of its launch.
ACE's portfolio spans multiple residential formats across three core geographies: Noida and the Noida Expressway corridor, Greater Noida West (Noida Extension), and the Yamuna Expressway belt stretching toward the upcoming Noida International Airport at Jewar. Delivered projects include ACE City, ACE Aspire, ACE Golfshire, ACE Divino, ACE Parkway, and the 50-acre ACE Palm Floors township in Gurugram. Active residential developments include ACE Starlit in Sector 152, ACE Han'ei in Greater Noida West, ACE Terra and ACE Acreville on the Yamuna Expressway, and ACE Estate. Commercial offerings such as ACE 153 in Sector 153 and ACE YXP on the Yamuna Expressway extend the group's reach into retail and office formats.
ACE Group's founding philosophy holds that a home is not a transaction but the physical setting in which a family's life unfolds. That conviction shapes decisions at every scale: the density of towers on a site, the proportion of land kept as open green space, the quality of common-area finishes, and the responsiveness of the team after keys are handed over. The group's stated ambition is not simply to add square footage to the NCR skyline, but to create self-sustaining communities where design, infrastructure, and natural environment reinforce one another. Every project is registered and displayed transparently under UP-RERA or HR-RERA, reflecting a commitment to regulatory accountability that the group has upheld since its first launch.
ACE has built its reputation primarily through residential development along Noida's three key corridors: the Noida–Greater Noida Expressway, Greater Noida West, and the Yamuna Expressway. Projects range from the golf-themed luxury of ACE Golfshire in Sector 150 to the low-density, 80-percent green-cover layout of ACE Starlit in Sector 152, delivering homes across 2 BHK, 3 BHK, and 4 BHK configurations to a buyer base of over 10,000 families.
ACE deploys Mivan aluminium formwork shuttering on its mid and large-scale projects, including ACE Terra and ACE Han'ei. The method produces cast-in-place concrete walls and slabs in a single pour, reducing construction cycles, improving dimensional accuracy, and delivering a surface finish that requires less remedial plastering. For buyers this translates into structurally robust homes built to repeatable tolerances on schedules that the developer has publicly registered with UP-RERA.
Beyond high-rise residential, ACE has entered large-format plotted and township development. ACE Palm Floors spans 50 acres in Gurugram, registered under HR-RERA, while ACE Acreville offers plotted inventory in Sector 22A on the Yamuna Expressway. These formats give buyers ground-up customisation within a managed, master-planned community — a product increasingly sought by families relocating from high-density apartment blocks.
ACE's commercial arm has delivered and is developing retail and office assets in high-footfall Noida locations. ACE 153 in Sector 153 sits adjacent to over 150 acres of established housing development and near corporate occupiers including TCS and Paytm. ACE YXP on the Yamuna Expressway offers high-street retail, food and beverage, and studio apartment formats at a junction that captures traffic from the Buddh International Circuit and the approaching Jewar Airport corridor.
ACE has an established practice of engaging nationally recognised designers for flagship projects. ACE Parkway was master-planned by architect Hafeez Contractor — one of India's most widely published residential designers — with interiors associated with Gauri Khan. This design credential, uncommon for a developer operating primarily in the NCR mid-premium segment, signals ACE's intent to deliver projects whose architectural identity outlasts the sales cycle.
ACE Group manages the critical path of every project internally — from land identification and regulatory approvals through structural construction and post-possession maintenance. Keeping these functions under one roof reduces handover gaps between stages, compresses overall timelines, and gives buyers a single accountable entity from site launch through society formation.
ACE's in-house land and planning team identifies and underwrites sites across the Noida Authority, Greater Noida Authority, and Yamuna Expressway Industrial Development Authority zones. By internalising due diligence, zoning analysis, and authority approvals — including UP-RERA registration — the group moves from land control to launch without the delays that arise when these functions are outsourced.
The group's design function coordinates directly with appointed architects — including Hafeez Contractor for ACE Parkway — to ensure that site-specific constraints, buyer preferences, and product-positioning decisions are embedded in drawings before construction begins. Internal design oversight also governs landscape masterplans, clubhouse programming, and the ratio of built-up to open green area that characterises ACE projects.
ACE's customer-facing function operates from Ace Studio in Sector 126, Noida, with dedicated sales centres at individual project sites. The group manages buyer communication, payment scheduling, and possession coordination internally, providing buyers with a direct line to the developer rather than routing queries through third-party intermediaries. This structure has contributed to a stated customer base of over 10,000 satisfied homeowners across delivered projects.
ACE's construction teams execute structural work using proven technologies, including Mivan aluminium formwork on projects such as ACE Terra and ACE Han'ei, with an ongoing pipeline of approximately 21 million square feet under active construction. Managing this function in-house allows the group to enforce uniform quality standards, maintain RERA-committed schedules, and adapt rapidly to site-level engineering challenges.
ACE retains maintenance responsibility for delivered communities during the transition period before residents' welfare associations assume formal control. This includes upkeep of common areas, landscaping, security infrastructure, and building systems. Keeping maintenance in-house through the post-handover phase protects the quality of common infrastructure and reinforces the group's long-term relationship with residents in projects such as ACE Golfshire and ACE Parkway.
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